.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to running into billions in equity capital annually, have reared almost $360 thousand until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That slowdown is because of market saturation, heightened regulative tensions, and financial uncertainties.ADWEEK talked to five VCs that continue to buy adtech business, even with these obstacles, regarding what they are actually looking for and also what they avoid. Perhaps unsurprisingly, these investors are targeting options in privacy-focused modern technologies and industry-specific places including connected television.